Behind the scenes

Our dynamic team native to the Asian culture and Chinese digital media landscape, specialising in result-driven planning and execution, brings a wealth of experience and expertise to achieve your marketing, public relations, and branding goals.

Kenneth Wang


Kenneth’s twenty years of skills and expertise in the advertising, marketing, and communications industry has achieved him peer and industry acclaim not only in New Zealand but also overseas. He was behind many successful campaigns, masterminded strategies, coordinated resources, and orchestrated the performance of all parties involves, making sure that all the efforts were eventuated into successes. Kenneth is respected and well recognised among Asian communities. He puts his finger on the pulse of the Asian market by devoting himself into many community development activities and projects, i.e., cultural events, community safety, health & education programmes. Talk to Kenneth before lifting your plan off the drawing board. His insights and wisdom in Asian markets can add value to your strategy strength.

Lucy Ong

Account Director

Before Lucy joined Bananaworks, she had managed a cross-cultural communication company for ten years, and prior to that she was the Co-Founder of Bananaworks. She has successfully coordinated projects such as the Electoral Enrolment Campaign, Auckland Greyhound Racing, Telecom’s Chinese New Year, and Air New Zealand Shanghai Campaign. Lucy’s expertise is in branding to the Asian market. From developing creative strategies to delivering visual communications in traditional print platforms and web digital interactive media. Lucy graduated from Wellington Polytechnic and holds a Bachelor of Design, visual communications degree. She has more than fifteen years of advertising agency work experience in both New Zealand and Taiwan.

Yedda Wen

Account Manager

Yedda expertise spreads entire branding and marketing spectrums.

She is a Chinese marketing expert with over 15 years of working experiences in both corporate, advertising and media industries.

Her earlier career as a senior journalist inspired her marketing philosophy and refined her expertise in creating highly involved branding stories, activating engaged product selling points, as well as developing sales channels for new brands.

Yedda has worked for many international brands and successfully implemented brand and marketing strategies in China. She also has proven capabilities in cross-border e-commerce and cooperated intensively with the key e-commerce platforms Tmall and JD. Her wide network connections in China, from government to e-commerce relations (Tmall, JD, the RED, and TikTok, etc.) give her extra edge in helping New Zealand export businesses and emerging brands to break into China market, set up Tmall and JD flagship stores and realise their potentials.

Yedda graduated from the University of Waikato, with a Master’s degree in Business and Global Management, and completed the EMBA course from Shanghai Jiao Tong University in China.

Maggie Wang

Digital Marketing Specialist

Maggie is an exceptional expert in communication. Her insightful knowledge of psyches of target audiences and rich experiences media and PR industries enable her to mastermind your communicational strategy and tailor-made execution plans for delivering your messages into Asian markets cost-effectively.

Her outstanding communication career started from Edelman, a global top Public Relations agency in Beijing. Having served with many global clients, such as Marina Bay Sands, BMW, Shell etc, she has gained proven experiences in Public Relations, Content Copywriting and Translation, as well as Digital Marketing and Campaign Management.

She has a sense of cross-cultural storytelling and communication with key stakeholders, in assisting them to target their marketing positions and communicate their brand stories.

Prior to joining Bananaworks Communication Team, Maggie worked as Journalist and Editor at several New Zealand Chinese media channels.

Maggie holds a Bachelor of Communication Studies in Public Relations degree from the University of Waikato. She is completing her Master’s degree in Translation Studies at the University of Auckland in 2022.

We seek a strong relationship with our partner agencies and clients in delivering effective marketing and communications results.

There are some amazing brands and organisations we have worked with over the years.

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Unit 6,
930 Great South Road,
Penrose, Auckland 1061,
New Zealand

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+64 9 366 1470

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