by adminb | Apr 8, 2022 | Asian marketing, Our Insights
Chinese consumers are now focusing more on cultural recognition. In China, it is now named this trend as “Guo Chao Culture-Chinese Fashionable Culture”. It creates an opportunity for marketers to explore their own brands, tailoring with a Chinese culture taste to fit...
by Violet | Oct 13, 2021 | Asian marketing, Cross-border e-commerce, Our Insights
Creating your Chinese brand identity and protecting your intellectual property in China The story of New Zealand exporting began in the early 1800s. Since its earliest days, New Zealand has depended on exports for growth and prosperity. According to Stats NZ, China...
by Violet | Sep 21, 2021 | BWC news, Our Insights
Bananaworks Communications, an award-winning marketing communications agency, announced the launch of its new responsive WordPress website today, further highlighting its unique market position to bridge the cultural gap and help diverse New Zealand organisations...
by adminb | Jul 28, 2021 | BWC news, Client news, Ethnic communications, Our Insights
Supported by Bananaworks Communications, a new WeChat channel is set to help the Hepatitis Foundation of New Zealand (HFNZ) better reach one of its target communities. 28 July is World Hepatitis Day (WHD). ‘Hepatitis Can’t Wait’ is the new campaign theme to launch WHD...
by adminb | Nov 22, 2019 | BWC news, Client news, Ethnic communications, Our Insights
Over one hundred members of Chinese charities and not-for-profit groups came along to the Yum Cha session hosted in Mt Roskill Fickling Centre on 21 November 2019 to find out more about Foundation North and its funding programmes. The Yum Cha session was coordinated...
by adminb | Jul 26, 2019 | BWC news, Ethnic communications, Our Insights
Auckland-based cross-cultural communications agency, Bananaworks Communications, is pleased to announce that it has been named winner of the ‘Communicating in Diversity’ category at the 2019 PRINZ Awards Gala. Last night, New Zealand’s public relations and...
