Bananaworks Communications, an award-winning marketing communications agency, announced the launch of its new responsive WordPress website today, further highlighting its unique market position to bridge the cultural gap and help diverse New Zealand organisations succeed in Asian markets.
Today is the Mid-Autumn Festival, one of the most important holidays for Asian communities and one of the key dates for e-commerce and digital marketing campaigns in China. Bananaworks team specifically picked this date to invite visitors to explore the new website and their Asian marketing solutions.
“Understanding Asian psyche and culture is key to connecting with Asian communities. Since we worked with our first client in 2003, Bananaworks has focused on listening to their business needs, so we can customise strategic solutions to help them not only meet but exceed their goals,” said Kenneth Wang, Director of Bananaworks Communications.
The new website is part of Bananaworks’ ongoing digital transformation. The mission is to provide website visitors with a faster and easier way to learn about the agency’s services and to search and browse information based on their needs and choice. It features a refreshed look, improved navigation and a handful of user-friendly functionalities which will make the overall experience more straightforward on desktop, mobile and tablet.
“I am proud of Bananaworks’ steady growth toward becoming one of the most experienced cross-cultural marketing communications agencies in New Zealand. Our new website and brand reputation bring that story to life,” said Kenneth.
The team will continually tweak the site based on visitors’ experience and constantly update content with helpful tips and principles of Asian marketing, ethnic communications and exporting to China on the newly created ‘Insights’ page. Clients and visitors are welcome to sign up for free marketing resources.
“Our new website clearly articulates who we are, what we do, how we do it, and the value we can bring to our clients,” added Kenneth. “I would like to thank our amazing Digital Marketing Partner Violet Zhang and Website Solution Partner Su Wei for their expertise and excellent work. They have spent over two months’ days and nights building from scratch, with the majority of the time in lockdown.”
For any questions, suggestions or feedback, email Bananaworks Communications.
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