by adminb | Jul 28, 2022 | Ethnic communications, Our Work
How to help NZ organizations make a connection with the Asian community from scratch The brief The Hepatitis Foundation of New Zealand is an NZ community-based not-for-profit organisation, dedicated to caring for and supporting people living with hepatitis. In the...
by adminb | Apr 8, 2022 | Asian marketing, Our Insights
Chinese consumers are now focusing more on cultural recognition. In China, it is now named this trend as “Guo Chao Culture-Chinese Fashionable Culture”. It creates an opportunity for marketers to explore their own brands, tailoring with a Chinese culture taste to fit...
by adminb | Sep 14, 2021 | Our Work, Social media marketing
Introduce Clinicians to Chinese consumers The brief Douglas Pharmaceuticals Limited (DPL) formed the Clinicians brand in 1997 based on their twenty years’ sound research and complete understanding of customer needs on getting extra nutritional support whilst on...
by adminb | Sep 14, 2021 | Cross-border e-commerce, Our Work, Social media marketing
Global branding and market development in China The Brief NAKI Honey is a boutique, family-run honey operation owned and managed by Barton Holdings Limited (BHL) in the coastal region of Taranaki in New Zealand’s North Island. When BHL approached us and looked...
by adminb | Sep 14, 2021 | Ethnic communications, Our Work
Duty-free tobacco allowances to fall awareness campaign 2014 The brief New Zealand Customs Service (NZCS) is the government agency ensuring the security of New Zealand borders. From 1 November 2014, travellers would have to pay GST and duty if they bring in more than...
