Delivering effective Asian marketing communications solutions since 2003
Every organisation is unique, so is your brand and story. We listen to your needs and pay close attention to understanding your audiences and goals before working out a customised solution with an integrated multi-channel approach.
Chinese Social Media Marketing
China’s digital and social media landscape is very different from what we’ve seen in New Zealand. Chinese are increasingly browsing and shopping across multiple platforms and devices. So, how can Kiwi brands keep up?
We combine the latest digital trends, emerging techniques, strategic planning, creative writing, and integrated implementation across Chinese social media channels such as WeChat, Weibo, and RED (Little Red Book).
From official account registration and verification, localised content creation that goes beyond simple translation to campaign activation and follower engagement, we work towards a personalised customer experience that turns followers into brand advocates.
Communicating with Ethnic Communities
Member of supplier panel – Department of the Prime Minister and Cabinet (DPMC)
All ethnic group populations in New Zealand are expected to grow in number, and the Asian communities are expected to see the fastest growth to 26 per cent of the population by 2043. How can you reach out to those culturally and linguistically diverse (CALD) communities, such as new migrants?
Effective cross-cultural communication is about fostering relationships and conversations with your target audiences through a channel they use and trust. We understand the Asian psyche and cultures, what they care about, and what language makes them feel comfortable because we belong to the Asian communities.
We look beyond media buying – we focus on driving engagement and behavioural change via channels and media outlets relevant to your target ethnic group at the optimal time, for the least amount of money.
Exporting to China – Cross-Border Strategy and Branding
Service provider – New Zealand Trade and Enterprise (NZTE) Springboard Network
As the world’s second-largest economy, New Zealand’s largest trading partner, China offers significant opportunities for New Zealand exporters. Are you ready to break into the complex Chinese market? Are you confident in competing with local and international brands there to accelerate your international growth?
We help you with one-stop cross-border branding and e-commerce solutions that build and maintain strong brand identity and presence in the local and overseas Chinese market.
Your market growth and brand reputation are our top priorities. We provide you with different levels of support depending on your business needs, goals, and export stage. Most importantly, we work with trusted partners in China and equip you with local market knowledge such as legal and trade policies, which will break down cultural and language barriers and release you from confusion and hassles.
Here’s what our clients say about us
We are ready to help you get the competitive edge and thrive in Asian markets.
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Unit 6,
930 Great South Road,
Penrose, Auckland 1061,
New Zealand
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