Delivering effective Asian marketing communications solutions since 2003

Every organisation is unique, so is your brand and story. We listen to your needs and pay close attention to understanding your audiences and goals before working out a customised solution with an integrated multi-channel approach.

Chinese Social Media Marketing

China’s digital and social media landscape is very different from what we’ve seen in New Zealand. Chinese are increasingly browsing and shopping across multiple platforms and devices. So, how can Kiwi brands keep up?

We combine the latest digital trends, emerging techniques, strategic planning, creative writing, and integrated implementation across Chinese social media channels such as WeChat, Weibo, and RED (Little Red Book).

From official account registration and verification, localised content creation that goes beyond simple translation to campaign activation and follower engagement, we work towards a personalised customer experience that turns followers into brand advocates.

Communicating with Ethnic Communities

Member of supplier panel – Department of the Prime Minister and Cabinet (DPMC)

All ethnic group populations in New Zealand are expected to grow in number, and the Asian communities are expected to see the fastest growth to 26 per cent of the population by 2043. How can you reach out to those culturally and linguistically diverse (CALD) communities, such as new migrants?

Effective cross-cultural communication is about fostering relationships and conversations with your target audiences through a channel they use and trust. We understand the Asian psyche and cultures, what they care about, and what language makes them feel comfortable because we belong to the Asian communities.

We look beyond media buying – we focus on driving engagement and behavioural change via channels and media outlets relevant to your target ethnic group at the optimal time, for the least amount of money.

Exporting to China – Cross-Border Strategy and Branding

Service provider – New Zealand Trade and Enterprise (NZTE) Springboard Network

As the world’s second-largest economy, New Zealand’s largest trading partner, China offers significant opportunities for New Zealand exporters. Are you ready to break into the complex Chinese market? Are you confident in competing with local and international brands there to accelerate your international growth?

We help you with one-stop cross-border branding and e-commerce solutions that build and maintain strong brand identity and presence in the local and overseas Chinese market.

Your market growth and brand reputation are our top priorities. We provide you with different levels of support depending on your business needs, goals, and export stage. Most importantly, we work with trusted partners in China and equip you with local market knowledge such as legal and trade policies, which will break down cultural and language barriers and release you from confusion and hassles.

Here’s what our clients say about us

“The campaign to offshore visitors before they travel is a key aspect of marketing through the passenger journey and influencing behaviours.  Reaching audiences before travel is important to visitors not bringing prohibited items with them.

As important is the advocacy from friends and family. This is as big an influencer on overseas visitors, so a high understanding of these markets is also a contributing factor to the behaviour change of visitors and the compliance results achieved.”

Phill Sherring, Former Principal Adviser, Marketing, Ministry for Primary Industries (MPI)

“The Bananaworks team were the perfect partner for us and the Electoral Commission for the 2020 General Election. The insight they have into Asian audiences in New Zealand is second to none. The solutions proposed and delivered were all innovative and a great interpretation of the campaign’s wider strategy. We would not have been able to deliver such a rich and varied campaign to Asian New Zealanders, and especially New New Zealanders without the help of the Bananaworks team.”

 Alicia Tutty, Media Director, VMLY&R

“We have partnered with Bananaworks for several years to help deliver our Chinese marketing strategy. We’ve always found Lucy and her team to be professional and responsive and we value the insights they share. “

Danielle Mitchell, Marketing and Communication Manager, The CMS Group

“The 2012 Year of the Dragon stamp issue portrays the powerful dragon through different aspects of Chinese culture, including Chinese calligraphy, paper-cutting and lanterns. The stamps also celebrate the growing multicultural society in New Zealand through the inclusion of the Dunedin Railway station and imagery reflecting the land of the long white cloud. This stamp issue has been extremely well received, not only with collectors but with the wider Chinese community in New Zealand and internationally. The presentation pack sold out within a couple of months and the Auckland and Wellington Chinese New Year festivals generated record sales – reflecting the popularity of the design. Thanks.”

Simon Allison, Former Marketing Manager, New Zealand Post

“Thanks a lot for your help on these two recent projects – you’ve been very prompt and thorough with the artwork and translations, and very easy to work with! :)”

Liz Jones, Former Account Manager, Saatchi & Saatchi

“Thank you for all your work – there has been an enormous improvement in our translations since I started using Bananaworks and I really appreciate all the help and extra time you have given for this programme. I will make it very clear in my handover notes that Bananaworks is the best translation service around and that MPI should continue to use your services. Has been great working with you.”

Jake Harvey, Former Senior Adviser, Marketing Communications, Ministry of Primary Industries (MPI)

We are ready to help you get the competitive edge and thrive in Asian markets.

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Unit 6,
930 Great South Road,
Penrose, Auckland 1061,
New Zealand

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+64 9 366 1470

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