Understanding the Asian culture and psyche, contribution to cost-effective planning, and effective, efficient creative work are our strengths.
Our early involvement at the strategy and planning stage, rather than mere translation of mirrored English material into ethnic languages, will result in a better, more cost-effective plan and more useful results.
Research
Get to know your audience before you start. Easier said than done, but Bananaworks will collect feedback from grassroots and interpret this accurately for development into relevant marketing messages. This is what we do well every day – because we too are Asian.
