What We Do

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Languages

We provide language services covering almost all Asian languages:

  • Chinese (Mandarin, Cantonese, both in traditional and simplified Chinese)
  • Korean
  • Japanese
  • Indian (Hindi and Punjabi)
  • Thai
  • Indonesian
  • Filipino
  • Vietnamese

We also work with other languages:

  • Maori
  • Tongan
  • Samoan
  • German
  • Arab
  • Russian

Translation isn’t always straighforward. The beauty of a language is in its taste, subtlety and emotion. Often these sensitive factors can be appreciated only by native speakers – subtelties are easily lost in unsympathetic translation.

In many cases, direct-translation does not deliver the right message. If you have a message to be delivered across a language gap, direct translation will almost surely lose that subtlety and dilute the effectiveness of the original. In fact, it is risky to attempt converting your original with a word-by-word translation, as it can lead to embarrassing results.

Essentially, converting a message from one language to another is a delicate process of language art re-creation. A professional translation will preserve the language taste and the subtlety of the original, accurately delivering the same message in another language with a natural flow. Certainly don’t ever think of using Google to translate!

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Agency Support

 

Working in partnership with other agencies, we are often the quiet player behind the scenes. We are happy so long as we can produce great work that everyone can be proud of. 

From language services (translation and typesetting) to complete project planning and execution, our role seamlessly merges with a partner agency’s workflow, providing support in the fullest sense. Whenever possible, we like to contribute at the strategy and planning stages to ensure messages in ethnic languages are accurate and the campaign execution cost-effective.

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