Why Wait? WeChat To Reach Chinese Audiences In NZ

Create a communications and content strategy plan with an organisation that really knows the NZ Chinese community and you'll be well positioned to reach over 230,000 monthly active WeChat users in NZ. At last count more than 3,000 NZ-based businesses had opened services on WeChat. That number is doubling each year, the Asia Media Centre reports – so don't be left behind. It's closest equivalent in the western world is Facebook but WeChat is not just social media. It's a tool for marketing, providing services and e-commerce.

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Yum Cha Info Session For Foundation North

Over 100 members of Chinese charities and not-for-profit groups came along to the Fickling Centre in Mt Roskill on 21 November 2019 to find out about Foundation North and funding programmes.

The information and Yum Cha session was coordinated and promoted by cross-cultural communications agency, Bananaworks, with all communications and marketing in Mandarin.

The Average WeChat User From Official Data

Curious who the average WeChat user is and what their day looks like? We recently revealed new data giving an inside look at what the WeChat Lifestyle means for our users around the world.An average of 570 million users log in to WeChat each day (September 2015). Additionally WeChat’s daily active users (users who interact with another account) has grown by 64 percent in a single year. Whether it be to purchase goods, track exercise activity, catch up on news or stay connected to friends, users are utilizing WeChat for so much more than just messaging.

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Asian Media Forum

Bananaworks together with NZAL have successfully held an Asian Media Forum in SKYCITY of Auckland.

Over 120 guests were introduced to 15 Asian media organisations present for this session.

This is the first time in New Zealand history to gather all Asian Media together to talk and communicate in one room and speak on one topic: "THE IMPORTANCE OF GREATER RECOGNITION OF ASIAN MEDIA IN NEW ZEALAND"



China’s Social Media Landscape (INFOGRAPHIC)

For every leading social site or app in Silicon Valley and the West, China has a few – sometimes a dozen – comparable web services. It’s a sign of a strong local tech ecosystem married to a preference for China-made services – or, in several cases, they’re replacements for things that have been blocked by the Great Firewall. Either way, China’s social media landscape is a hard one to navigate. That’s why social business intelligence company CIC makes a helpful infographic each year showing the comparable Chinese apps to popular services like Instagram, Fancy, Match, Yelp, and WhatsApp.

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Bananaworks Became Key Sponsor for NZ Asian Leaders

NZ Asian Leaders launch was held on 4 November 2013 by former Governor-General Rt Hon Sir Anand Satyanand, Minister Judith Collins and the organisation’s Founder and Inaugural Chair Mai Chen. Bananaworks became the key sponsor for NZ Asian Leaders.

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